Debt Collection / Debt Recovery - How to Adopt Effective Debt Collection Techniques
Getting paid on time by customers / debtors is an important component in the success of any company and debt Recovery agency.
Handled effectively, telephone debt Recovery calls are a great opportunity to remind the customer /debtor of the need to pay on time and can even be an opportunity to promote future sales. Handled badly, the same calls can alienate customers / debtors and cause friction between the credit / debt Recovery department.
Here are our ten tips to help credit &
collection professionals make the most out of their Debt Collection
calls:
Know your customer. Before you pick up the phone, make sure you
know important facts about your customer, such as:
1) Are they a large, medium-sized, or small business?
This is important because the size of the company will determine
who your payment decision-maker will be. The smaller the company
the higher the level of decision-maker. For example, in a very
small business the payment decision-maker will probably be the
president of the company or owner. In a medium-sized business
try to reach the controller or general manager. In a large business
your best target decision-maker may be the accounts payable manager
or supervisor. Remember if you don't involve a decision-maker,
don't expect a decision.
2) What is the debtors payment record with us? The history
of the customer's payment record may help you understand why your
account is past due. If they usually pay on time but have not
on this occasion, there may be a dispute or grievance. In this
instance, be sure to check with the customer that there is not
a problem before you demand payment. If the payments are getting
slower each month, your customer may have a cash flow problem
and a more assertive approach may be needed.
3) Have a positive attitude. Calling customers / debtors and
reminding them of their unpaid bill is not always a fun-filled
task. But it never has to be an unpleasant experience. Be upbeat
and professional. Your mood will be contagious. If you sound interested
and enthusiastic about your job, you are much more likely to get
a positive and satisfying result. Remember, if you don't sound
interested in what you are saying, the other party will not be
interested in hearing it.
4) Actively listen to debtors. As soon as you
get through to your customer, listen, listen, listen! Be sure
to listen to their name and to make a note of it for use during
the call and for the next call if needed. Listen to the mood of
your customer. Their mood will to some degree affect the pace
and tone of the call. Listen to what they do say and what they
don't say. Writing a cheque does not necessarily mean a cheque
is being sent! Take notes and refer to existing notes. That way
you will stay focused and be an active listener throughout.
5) Ask debtors the right questions. One of the most common
questions asked by debt collectors is "When will you be sending
a cheque?" It is also one of the dumbest questions because it
abdicates control of the outcome. The only time to ask a customer
when they plan to send a cheque is when you are not concerned
by whatever date they give you. If all you are doing is cash forecasting,
the question is fine, but if you are trying to facilitate fast
payment it is the wrong question. A better question might be,
"Will you be mailing the cheque today?" or less assertively, "Will
you be sending payment this week?" In both of these examples you
are still maintaining control of the time frame and are less likely
to be manipulated by the answer.
6) Follow up the debt collection process progressively. Each
debt Recovery call to your customer should have a theme.
For example: Call #1. Benefit of the doubt. Remember some customers / debtors will pay you because you brought the matter to their attention.
Call #2. Firm and assertive. If the first style doesn't work, your next call will be designed to cause the customer to pay you to get you off their back.
Call #3. Tell them their future. Some customers / debtors will only pay when you explain the consequence of nonpayment. If you have to make a third call about a past-due bill, that is the time to apply this kind of pressure.
7) Always keep your word with the debtor. Credibility is one
of the most important aspects of a debt Recovery call. Your customer
must always believe you mean what you say. If you promise action
will be taken on a given date you must take that action, or don't
say it. Also, be sure that other departments in your company support
your actions. There is nothing worse than telling a customer a
certain course of action will happen only to be overridden by
another department or authority. Remember, when people know that
you always do what you say you are going to do, they take you
very seriously.
8) Always remain calm with the debtor . Do not allow an angry
customer to aggravate you. Sometimes debtors think the best defense
is a good offense. They will become angry in order to deflect
you from your goal of getting paid. Do not be tempted into an
argument. That just gives the customer a reason not to pay. Remain
calm, be polite and stay focused. You are in the right. Ultimately,
a firm but fair approach will get results.
9) Get a commitment from the debtor. Your ideal debt Recovery
call will get the customer to commit to pay in full today. If
that is not possible, get a commitment to something! Any call
that does not result in a commitment to pay or a commitment to
call back with a payment date is a wasted call. Always get a promise
of something, that way all your debt Recovery calls have value.
10) Summarise every part of the debt recovery process
carefully. Did you ever receive a payment promise and
the cheque didn't show up? If so, it may be that the customer
forgot your call the moment they put down the phone or they decided
you were not that concerned about the outcome. Never leave the
customer unsure about your expectations. Summarize the agreement
carefully, going over each point. If the solution was complex
put your summary in writing.
And our bonus tip for debt recovery..........
11) Be effective, not efficient. Fifty debt Recovery calls
a day may be an efficient call rate, but if none of the debt Recovery
calls result in payment it was not an effective call rate. Quality
rather than quantity is the key. Make each debt Recovery call
worthwhile and your success rate will be high.
Finally, remember that you are dealing with a customer and that, usually, you will want to do business with them again. Stimulate goodwill while collecting past-due bills and you will get paid, and get more business.